Sephora comes out with exciting new launches all of the time. With so many amazing things on offer, it can sometimes be hard to narrow it down, especially if you’re looking for something specific. If you’re on the hunt for clean beauty products, it will soon be easier to shop them because Sephora is launching a Clean at Sephora initiative.
WWD reported that as of June 1, Sephora stores and online will have a dedicated “hub” for clean merchandise. So it’s easy to spot clean products, they will also contain a sticker designating that they fall into the category. It will reportedly be a larger category of beauty as there are 50 brands and over 2,000 products that will currently qualify. Sephora staffers will also be educated about the clean beauty launches so they can provide us with helpful suggestions.
If you’re wondering what’s considered “clean beauty,” they’re natural beauty products that don’t contain chemical ingredients like SLS, parabens, formaldehyde phthalates and SLES.
As of right now, if you’re shopping online at Sephora, the product descriptions will state, “What it is formulated WITHOUT” underneath “What it is” and “What it does” so those who are looking for clean beauty products do have some idea. There’s also the natural beauty section online. With the upcoming Clean at Sephora launch, shopping should be even simpler and faster online and in stores.