View this post on Instagram
Introducing…MOIC X SEPHORA COLLECTION @SC! 💄 Launching SEPTEMBER 20 at Sephora Stores (USA & Canada), Sephora Online and @thepintshop online 🛍 A YEAR AGO, our fearless leaders @maryellisbunn and Head of Product @trinachan met with @Sephora with the goal of creating a line of makeup to be used as a vehicle of self expression and to inspire individuality 🍦✨In 9 days, the hard work and dedication of #TEAMMOIC will take a new form. ANYTHING IS POSSIBLE 💗🙌 #MOICxSC
Summer might be over, but Sephora has a dreamy collaboration that will bring back the long days of summer. Sephora Collection has teamed up with the Museum of Ice Cream to produce one of the sweetest makeup collaborations we have ever seen.
If you’ve not familiar with the Museum of Ice Cream, it’s a magical place that’s described as “a movement of imagination and creativity.” It has hosted pop-ups in New York and San Francisco featuring a sprinkle pool. For real. The limited edition Museum of Ice Cream x Sephora Collection makeup line plays right into that with sprinkles everywhere we look.
When the Museum of Ice Cream announced the collection on Instagram, they explained that the intent of it is to inspire people’s self-expression and individuality.
View this post on Instagram
MOIC x SEPHORA COLLECTION @SC launches on SEPTEMBER 20! 💄 We love our SPRINKLE POOL installation so much, we transformed it's magic into makeup brushes and a clutch to match 💗 Our SPRINKLE POOL BRUSH SET is the encapsulation of our signature sprinkle motif in a new form, one that speaks to who we are and our mission of PLAY and IMAGINATION ✨ We believe makeup, like ice cream, is a tool to ignite creativity and connection 🙌 SCOOP UP our debut collection with Sephora next week! #museumoficecream #MOICxSC
It will also likely inspire a lot of sugar cravings. There are six products in the collection in total. The range includes a makeup brush set inspired by the famous sprinkle pool. The appropriately named Sprinkle Pool Brush set features faux candy sprinkles in clear handles with synthetic brush heads. There are five brushes, giving you plenty of options to create a sweet makeup look. There’s also a coordinating faux candy sprinkle clutch.
For eyes, there’s a 12-pan eyeshadow palette in the shape of a popsicle. It features a range of shimmering and matte pastel shades. To add more color to your makeup look, there’s a pair of pastel rainbow multicolored lashes.
They didn’t forget about lips and cheeks. There are four juicy popsicle-shaped lip glosses. Finally, there’s a cheek color palette in adorable packaging to match the rest of the collection.
Do you want even more sprinkles in our life? The Museum of Ice Cream x Sephora Collection makeup range will launch on September 20 in Sephora stores and online. Note that if you have the Sephora app, you will be able to shop the collection a day early on September 19.
The Museum of Ice Cream x Sephora Collection makeup range will launch on September 20 in Sephora stores and online.