Watch out, Skrillex-style shaved head or weird mullet. There’s a hot new hair trend in town that all the celebrities are trying called the “wob,” and it’s as ugly looking as is it stupidly-named. You should try it this weekend!
The wob is a fun, quick, embarrassing way of saying “wet bob,” or as I like to call it, “currently in the shower hair.” The premise is simple: you have a bob and then you make it look ugly by pouring on product. If it looks good, you’re not doing it right.
The Daily News incorrectly cites Beyoncé‘s Grammy performance as an example of the wob (saying wob six times also doubles as having a lobotomy), but if I’m not mistaken, Beyoncé was doing a super stylized Flashdance-type thing, and wasn’t recommending this look for going to the grocery store. It looks like the wob is more of a contrived look for people who felt too pretty, and decided to pile in the product in order to have bizarrely slick hair in public.
Case in point: Malin Akerman‘s whole slicked back situation at the Vanity Fair Oscars party (above), or Kate Mara at the Los Angeles screening of House Of Cards.
Both went to great lengths to achieve the illusion of wetness, and also made sure that as two stunningly beautiful women, they both looked awful. I would imagine that simply being beautiful all the time gets boring, so you may as well throw a shit ton of oil on top of your head and be like “hey, check out my wob.”
The Daily News provides a step by step tutorial for achieving the wob, which I’ll whittle down to the most important steps: after your hair is basically dry, add a shit ton of oil to it and then comb it through. If you look pretty, you’re doing it wrong. Keep trying.