The beauty industry seems to very into gaming at the moment. While it might initially seem like an odd match, it actually works. First, we had GLAMGLOW collaborate with Sonic the Hedgehog on two different collections. Now, we have the Shu Uemura x Super Mario collection.

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Even if you don’t consider yourself a gamer in the slightest, you probably played Super Mario. And you might still get nostalgic for the retro game. It might not have had the 3D visuals of today’s games, but there was just something about the old school Super Mario with its flat graphics and pixelated characters. Shu Uemura clearly gets this which is why its Holiday 2017 collection draws inspiration from the classic Super Mario game as opposed to never versions.


The retro packaging is one of the big draws of the collection, but we cannot ignore the actual products. Refinery29 reported that the Shu Uemura line will feature makeup products and skincare ones including eyeliner, an eyeshadow palette and lipstick. You’ll also be able to pick up the brand’s cult favorite Cleansing Oil and a train case with special Super Mario packaging.

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Unfortunately, we’re going to have to wait awhile before we can get our hands on the collection. It will launch on November 1. So, go mark that down on your calendars…and maybe on your holiday wishlist. It’s never too early to start thinking about the holidays when good makeup involved.

The Shu Uemura x Super Mario collection will launch on November 1.

(Photo: Shu Uemura)