If case you haven’t picked up on it yet, there’s a brilliant trend recently for beauty companies expanding their foundation ranges. Just in the last few months, ColourPop Cosmetics, Benefit Cosmetics, Tarte, COVERGIRL, and CoverFX have revealed offerings with more colors than ever before. You can now add Smashbox Cosmetics to the list because the brand’s Studio Skin Hydrating Foundation ($36) now comes in 40 shades.
The brand made the announcement on Instagram (obvs) that the new collection is available to shop right now. On its website, Smashbox makes it clear that it’s still the same foundation, but with more shade options. The foundation won’t oxidize or enhance the look of pores and wrinkles. What’s more, it has also been proven to last 24 hours for those who are hustling day and night. (The full name is technically Studio Skin 15-Hour Wear Hydrating Foundation but it seems like they didn’t want to rename it.)
Teen Vogue reports that the foundation previously had 22 shades so the brand almost doubled its range to get the 40 shades.
Having the new foundation shades is great because it gives us more options to find a seamless. But things are even better because the foundation has a new lower price. It was previously $42 but we can now snag it for $36. It’s just another reason that you will want to try it out.