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(Photo: Instagram/stellamccartney)

In a stunning news break, Stella McCartney has found the key to understanding Millennial women and what they want for the future. Perfume.

Set to launch at the end of the month, the new fragrance Pop is “a mindset that captures the free spirit of the women who wear it,” or so says the Stella McCartney’s website where you can already preorder a bottle. According to WWD, the designer elaborated that the fragrance is called “Pop” because it’s made for women who are “popping and ready for the next phase.” I dont know about you, but every time I hear the word “pop” I just think of zits, and that’s the last thing that I want associated with coming into my own. I want those days to be of the past.

The bottle itself is simple and beautiful, with a clear glass bottle and circular cap in a bold, bright pink and will retail at $92 for a 100mL bottle. A campaign video that was shot in the California desert will accompany the launch, because being a Millennial is all about road trips and finding yourself while traveling across the West Coast. Obviously.

(Related: Alexander McQueen Is Set to Launch Its First Fragrance House With a Dark and Mysterious New Perfume)

To be far, the brand has announced that Decided Cool Girl for Life Grimes will be one of the faces of the launch, and based on the screenshot on their Instagram, she’ll be staring in the aforementioned campaign video.

 

With notes of tuberose and sandalwood, the fragrance will launch later this month at Sephora, Stella McCartney stores and online. McCartney said she feels she finds my generation, the “next” generation, so inspiring and wanted to give us a “voice and a fragrance.”

These young women need to be encouraged and inspired, and they need to be represented in the world of beauty. Pop is hopefully saying something important. I’m interested to see how it’s taken.

 

Me too, Stella. Me too.