As if the indoor tanning industry wasn’t already skeezy and terrible enough, a chain of salons has opted to celebrate this year’s Thanksgiving holiday with a campaign of culturally offensive ads. Goodie! Skin cancer and appropriation for everybody!
Club Sun Color Studios, located in Alabama and Florida, feels that the best method to attract new customers is by offending them. For Th4nksGiv1ng Br3aaaak 2013!!!1!, they would like you to obtain a nice shade of ‘color’ — you know, like the Native Americans brought to the first ever American rave:
Oh for goodness’ sake…
This sort of feels like the Drunk History version of Thanksgiving, wherein the American Indian woman and the blonde pilgrim . Needless to say, people are pissed, given that whole “genocide” thing and “sexual exploitation” thing and all that stuff people inexplicably forget about every time a white Victoria’s Secret model struts out wearing a bikini and headdress.
While the message this ad is projecting is disgusting, as well as its blatant ignorance toward history, racism and cultural reappropriation, I am admittedly also horrified by its awful photo editing, indecision for font choice and questionable (at best) quotation mark placement. Why is the corn in quotes? Like, really, is it not actually corn? Is it a secret tanning salon formula that will turn you into a Real Housewife from…well, any of the Real Housewife shows? In short, Club Sun Color Studios needs to fire whomever comes up with ideas, everyone who approves ideas, and everyone who executes ideas. Fire everyone. It’s for the best.
On the bright side, they may have had some sense knocked into them, as their website is no longer showing the unbelievably poorly thought out ad, but an apology (or at least an admission) would be solid. And while you’re at it, Club Sun, apologize to everyone for being but a small indirect reason the Jersey Shore exists. I mean, whether or not you’re not going to defend your actions, you should still own up to them and explain WTF you were thinking — which, one can only assume, was not too much here. They’ve also deleted their Facebook, so perhaps this means the Big Tan Wolf has gone wee wee wee all the way into the arms of the world’s best mom.
As a side note, am I the only one who’s terrified that tanning could potentially lead to this happening?
Now, go enjoy your ‘corn!’
[h/t HuffPo Style]