Target‘s beauty offering is pretty solid. It has a great range of niche and affordable brands. Plus, it has a good selection of K-beauty products. There’s always room for improvement which is why Target recently made the announcement that its expanding its range to become even moreinclusive by adding over 150 new products from eight beauty brands.
According to the press release, Target wants to provide people of all skin tones with even more options which is why it’s adding products geared towards those medium to dark skin tones. The beauty brands being added include: EveryHue Beauty, Haleys Beauty, Coloured Raine, Hue Noir, The Lip Bar and Reina Rebelde, Makeup Geek and Violet Voss.
Whether you’re looking for foundation, lipstick, eyeshadow, liquid lipstick or even lashes, the brands will have you covered. Best of all, the prices won’t break the bank. All of the 150+ new additions to Target’s beauty line range in price from $9.99 to $24.99. The launch is also big news because a lot of the beauty brands were only available online so this marks the first time they’ll be available in bricks-and-mortar stores.
Ready to go shopping? You can shop the new offering on Target.com from April 17. If you prefer to see (and swatch) the makeup in person, the new beauty brands will be coming to hundreds of Target stores from May 20.
Target’s new beauty lines will launch May 20 in hundreds of stores and they’re available to shop online now.