A close foundation or concealer shade isn’t going to cut it. We need shades that match our skin exactly otherwise it will just like we’re wearing a mask. In an ideal world, we could all have access to bespoke foundations. As that’s not a possibility (yet), we have to rely on brands’ shades offerings. The good news for all Tarte fans is the brand has expanded its Amazonian Clay Full Coverage Foundation ($39) and Full Coverage Creaseless Concealer ($26) ranges so we have even more options.
The Amazonian Clay Full Coverage Foundation is now available in 40 shades while the Creaseless Concealer is now available in 30 shades. The brand made the announcements on Instagram, and needless to say that users are stocked.
The launch comes after Cover FX expanded its foundation range to include 40 shades and COVERGIRL reveled that its new foundation range would have 40 shades. The brands join MAC Cosmetics, Fenty Beauty and Make Up For Ever who also offer extensive color options.
If you’re a Tarte fan and are now wondering what your foundation match is, the brand has a #MatchMakerMagic tool on its website to help you find the perfect shade.