Birthdays call for big celebrations. You might like to celebrate your birthday with cake, but Tarte Cosmetics is celebrating turning 17 by offering us some great deals. If you’re in need of a new concealer, you’re going to want to be paying attention because Tarte is putting its Shape Tape Concealer ($27) on sale for the first time ever in honor of its bday.

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If you’re not familiar with the concealer, it has become a favorite product of many beauty lovers and makeup artists alike thanks to the vegan, full-coverage formula. Unlike some other concealers, the Shape Tape Contour Concealer doesn’t crease or settle into fine lines and pores. Instead, it covers any areas of unevenness while leaving behind a flattering matte finish. In fact, the brand says you don’t even need to use powder when you use it.

The Tarte Shape Tape Concealer is also versatile. It can be used to cover up dark circles, spots and blemishes. What’s more, it can also be used to contour and highlight your complexion. With 14 shades to choose from, you should be able to get a flawless finish.

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Want in? The concealer is regularly $27. It’s currently on sale for 25% off when you use the code “SHAPETAPE” at the checkout on the Tarte Cosmetics’ website. That’s a savings of $6.25 which means we can snag the concealer for just over $20.

Note that the Tarte Shape Tape Concealer is only 25% off for 24 hours starting today (Tuesday, October 17) so grab yours while you can. Who knows if and when the concealer will be reduced again.