It’s a new year and we already have some new beauty product teasers to get us excited. Tarte Cosmetics kicked off 2018 by releasing a video of an upcoming launch, and many think that it’s a Shape Tape Foundation.
On January 1, Tarte posted a video of a pile of gold and purple lids. The caption read, “Are you ready to shape what your momma gave ya in 2018?Coming soon to tarte.com & @UltaBeauty!” While the description was vague, Many started guessing (and praying) that the launch would be a Tarte Shape Tape Foundation.
The Tarte Shape Tape Concealer ($27) has become a fan favorite thanks to its extensive shade range and for its ability to cover up any spots and dark circles without looking cakey. So, many people have been anxiously waiting to see if Tarte would expand the Shape Tape offering. Now, they think it’s the time.
Instagram users thought the fact Tarte used “shape” in the clue points towards a Shape Tape Foundation as well as the fact that the lids shown in the preview photo look very similar to the ones on the Shape Tape Concealer, albeit bigger.
For the record, people have thought that a Tarte Shape Tape Foundation was launching before. Almost a year ago, blogger Kathleen Lights tweeted Tarte asking if we could get a Shape Tape Foundation. The brand responded, “We were thinking the same thing..” and added a winking emoji.
We were thinking the same thing … 😉
— tartecosmetics (@tartecosmetics) January 11, 2017
Perhaps this is finally when we’ll get the Shape Tape Foundation we’ve been waiting for? We’ll have to wait for further details, but one thing is for sure: Something good is coming to Ulta.