There’s no need to #humblebrag; as a beauty editor there is an interesting assortment of product pitches that slide through my inbox. However, the best part of this gig is discovering which new items are worth your time and money. To help you kick off 2016 as your most gorgeous year ever, here’s a quick look at six signature items that are revolutionizing the beauty game. Read on to discover more beauty breakthroughs you need to try ASAP.
The Product: Conture Kinetic Skin Toning Systems (Conture, $249)
The Promise: I’ll be the first to admit—skincare tools can read as a little bit scary. Unfortunately, even diligent product usage can only get you so far in the anti-aging game, but don’t throw in the towel just yet.This non-invasive, painless at-home device mimics the positive affects of skin massage without the spa appointment. Post-treatment, the skin’s natural ability to absorb cream and lotions up to 300%. Ultra-Low Frequency Vibrations stimulate skin to help the topicals penetrate deeper, causing your skincare regime work harder than ever before.
The Expert Take: “Conture actually uses low frequency sounds waves and gently lifts the skin, the result is a visible improvement in the signs of aging,” explains Dr. Bradford S. Patt, M.D., F.A.C.S. who sits on the advisory board. “You see significant improvement in the lines of the face, the pore size, and the overall luminosity of the skin.This is a great system that can be used at home and causes no discomfort or pain and is easy to use.”
The Product: La Prairie Cellular Radiance Fluide Pure Gold (LaPrairie, $525)
The Promise: Put your best face forward with the benefits of pure gold, a nearly 5,000 year-old beauty “secret.” The Swiss-based skincare line has tapped into the luxe precious metal’s youth-building benefits to help you achieve the glowing, radiant skin you’ve always desired. The lightweight gel-cream emulsion boasts collagen-boosting golden peptides, photo-reflecting agents, and La Prairie’s Golden Lotus blend (made with Lotus Japonicus) to help refine your complexion’s texture, firmness, and overall tone. Sign us up!
The Expert Take: “The golden peptide is a very unique fusion of pure gold with an anti-aging peptide which has in this form a very strong impact on collagen formation to really stimulate the synthesis of collagen deep down in the dermis,” explains Dr. Stangl, Director of Innovation, La Prairie. “Regarding stability, peptides fused with gold are less accessible to peptide and protein degrading enzymes in the skin when penetrating into the deeper layers of the skin.”
The Product: Redken Pillow Proof Blow Dry Express Treatment Primer (Ulta, $24)
The Promise: According to Redken, 70% of women skip using heat protective products on their strands. Fight back against excess damage, parched locks, and breakage by priming your delicate follicles. Their new cream primer is formulated with propietary Microflex Stylane Technology, designed to create a protective thermal blanket (450 ̊F) around each strand. Complementary ingredients, Trisiloxane and Isododecane, also kick-in to minimize blow-dry time and maximize smooth, shiny results.
The Expert Take: “As stylists, we need to educate our clients about the importance of heat protection. Heat tools can disrupt the surface of the hair, causing breakage and moisture loss, which can leave hair looking lackluster,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken’s NEW pillow proof blow dry express treatment primer cream should be the first step every time you blow-dry or plan to use heat styling – both in the salon and at home. Not only will it cut blow dry time, but it also provides the ultimate heat protection to help keep your hair strong and silky.”
The Product: Lipstick Queen Saint & Sinner Lip Tint (Nordstrom, $24)
The Promise: The self-proclaimed “Lipstick Queen” Poppy King is back and ready to add new products into your makeup arsenal. Perfect for the busy woman on the go, King created an innovative new formula that goes on like a lipstick, yet dries as a long-lasting stain. The caveat? These select hues can be worn along or layered over your favorite lip colors to extend wear. Think of these like your personal insurance policy against smudging.
Expert Take: “These sheer tints act like a coloured lens on the lips,” shares founder Poppy King. “[The colors] give a hint of hydrating pigment that can be amplified with a lipstick over the top—or simply worn alone for a sheer wash of color.”
The Product: Kate Somerville EradiKate To-Go Acne Treatment (Sephora, $22 for 12 swabs)
The Promise: Pimples have a way of popping up (no pun intended) at the absolute worst time—ugh, hello first date! Thankfully, skincare expert Kate Somerville knows a thing or two about banishing blemishes. She took her best-selling blemish banisher and repackaged it into individual, pre-treated swaps so you can easily target those annoying acne spots. The top secret formula is made up of 10% sulfur, AHAs, and more skin-friendly ingredients to clear up your complexion in a literal snap.
Expert Take: “The delivery system is unique in that it combines our two-phase product into one immediately before application by simply snapping the swab at the blue line,” explains Joseph Liptock, Senior Manager of Technical Development. “In addition to being a highly effective acne spot treatment, this product is convenient to take on the go.”
The Product: TRESemmé Beauty-Full Volume Reverse System (Target, $4.99 each)
The Promise: Looking for big, voluminious strands without the nuisance of stiff, crunchy hair? Look no further than this two-step program. First, start with the moisturizing pre-wash conditioner to soften your hair. Next, use the shampoo (yes, you read that right!) to rinse away the excess “weight” of the product for full-bodied, light, bouncy locks. Finally, pump up the volume even more with the styler components: TRESemmé Beauty-Full Volume Hair Maximizer and TRESemmé Beauty-Full Volume Hairspray. The goal? Salon-worthy hair in the comfort of your own bathroom.
Expert Take: “The [TRESemmé] collection in formulated with both Fiber Polishing Actives and Fleximax Volumizers to deliver a dual benefit of volume and shine,” explains Diane Minar, Senior Scientist at Unilever R&D.“These actives in the Beauty-Full Volume Pre-Wash Conditioner deliver softness by helping to smooth the cuticle without adding excess weight. The Fleximax Volumizers in the Beauty-Full Volume Hair Maximizer deliver added lift with a touchable finish because they create more elastic and flexible bonds between the hair fibers that are less brittle than traditional styling polymers.”