It sounds really scary. It looks even scarier 💉. It's unavailable in many markets. And yet it's one of our most-loved products of all time. Our AHA 30% + BHA 2% Peeling Solution is a 10-minute exfoliating facial that combines 30% Alpha Hydroxyl Acids (Glycolic/Lactic/Tartaric/Citric) with 2% Salicylic Acid to improve visible radiance and texture in no time. While Alpha Hydroxyl Acids, and specially Glycolic Acid, exfoliate the skin surface well, Salicylic Acid further exfoliates inside the pores to target congestion and visible blemishes. The formula also contains a hydrating Hyaluronic Acid Crosspolymer, pro-healing Vitamin B5, antioxidant Black Carrot and a soothing Tasmanian Pepperberry to make it tolerable by most skin types including sensitive skin. The pH of ~3.6 matches the pKa of Glycolic Acid to offer exceptionally high pure acid availability while leaving an ideal balance between acid and salt content to minimize irritation from excess presence of either. This loving, lovable product is not available in several markets including our homeland of Canada (permanent regulatory limbo), but we will have alternatives for these markets in early 2018. Some obvious bits: 1) Don't over-use acids; two times per week is plenty (which means these peels should cost you about $1 a month); 2) Avoid unprotected solar exposure at all times but particularly when using peels; 3) Don't let the honest cost (30ml for $7.20/£6.30) of this superstar misguide you. When it comes to exfoliation, your skin only understands acid type, concentration and pH; it doesn't act differently based on how much money you wasted 💸. 4) A really fun way to spend ~10 minutes with your family, partner or friend(s) is peeling together ❤️🐒
You’re probably still excited about ColourPop Cosmetics launching in Sephora, but there’s another inexpensive cult favorite beauty brand coming to the beauty retailer, The Ordinary.
If you’re not familiar with the brand, The Ordinary is one of the sister brands created by Deciem, aka the Abnormal Beauty Company. Other brands include Niod, Foundation, HIFF and Hylamide. The Ordinary stands out for its scientific names as well as its affordable prices. Plus, there’s the fact that the products deliver visible results which is why products sell out and create waitlists with thousands of people.
You might have heard that Alpha Lipoic Acid (ALA) is an amazing antioxidant. You might even already know that it's soluble in both oil and water meaning it can be absorbed really well. And you might have also read that its antioxidant capacity is 40,000% stronger than networks of Vitamins C and E together. But there are many things you may not know about ALA: a) ALA can give you a glow overnight after a single application; b) ALA can oxidize both in water and in oil (yet most formulas of ALA contain one or both); c) ALA is not expensive despite some extremely expensive formulas on the market with ALA; d) ALA does not need to be used every day for amazing results. The Ordinary's Alpha Lipoic Acid 5% formula does not contain water, oil, silicones or alcohol and concentrates 5% pure ALA (the strongest concentration we know of by far) for a glow that starts after the first application. And the best part is that you would only use a few drops 2-3 times per week, meaning the 30ml bottle lasts for ages. (30ml US/CA$6.80, £5.90) ❤️🐒
We can already shop The Ordinary online via the brand’s website, but it will be easier than ever to shop the brand when it launches at Sephora. WWD reports that The Ordinary will land at Sephora on December 20 online and hopefully in stores around March 2018. Sephora will reportedly carry the vast majority of the range, save for a few products.
What’s more, Deciem is planning to open 10 stores in the United States next year including ones in New York, Los Angeles, San Francisco and Miami.
Fatter, cuddlier sizes of Natural Moisturizing Factors + HA (100ml: CA/US$7.70/£6.80) and Salicylic Acid 2% Solution (30ml: CA/US$5.30/£4.20) are now here. The whole myth of less is more just doesn't seem to do it any more. We all know more is more 🐒😜… (there is one actual bad news: they're not in Australia yet 🙈)
That means we’re going to have more opportunities than ever to get our hands on The Orindary’s cult favorite products. Plus, we’ll be able to try them out in stores.