As a college student, I spend, on average, one hour getting ready each morning. I follow the basic daily regimin: brush my teeth, wash my face, apply my makeup, pick out a nice outfit and some accessories. Pretty basic stuff, right? And after all of my efforts, I walk into class to find a room filled with sweat pants and gym shorts.

Don’t get me wrong, I’m a big believer in “to each their own,” but I appreciate it when people put a little effort into their appearance. After all, no one wants to be stuck next to the kid with b.o. who’s wearing the same outfit he had on yesterday. But you know what? Putting a little effort into how I look gives me an extra boost of confidence, you know? Turns out, I’m not the only one who feels this way.

This morning, I attended an event titled “Look at Me: The Revolution of Grooming and Beauty,” hosted by Allure and GQ. The presentation unveiled some interesting facts about the ways in which men and women approach beauty in today’s society. The science behind the study included 1,000 men and 1,000 women, all readers of Allure and GQ, between the ages of 18 and 64. I was surprised at some of the findings, and you will be too.

Did you know that, “Women who advance most at work, studies agree, are more attractive and have a  more youthful appearance than their female colleagues who are promoted less often?” (, December 2009) Is this because the higher- ups are shallow, cradle- robbing individuals? No. Well, maybe in some cases. But doesn’t it make sense to hire hygienic Helen as opposed to sloppy Susan? Your outward appearance is a preview to the world on how you manage your life and other affairs. Putting in that extra effort will show people that you mean business.

The Allure- GQ study found that, compared to ten years ago, 92% of women and 79% of men agree that their is more pressure to look younger than one’s age. So at least most of us are on the same page here. But this is good peer pressure! It’s forcing us to get off our asses and show a little more self- respect to our bodies. Using grooming and beauty products not only enhances our personal appearances, but it boosts our confidence as well. Look. I’m not saying you have to get a blow- out and manicure every morning, but it’s nice to use some shampoo here and there. I think that’s something we can all agree on.

Speaking of products, did you know, on average, women use 16 products in their daily grooming regimins? Men come close behind with 11. Now this is the really exciting part: men are increasingly expressing a greater interest in beauty and grooming. Finally, men want to look younger and feel sexier just like us! And the best part is that they’re admitting it. Ha! Men care about their beauty too, and we have the numbers to prove it. Think women take a long time to get ready in the mornings? The study found that the time gap is closing. On average, women only take 7 minutes longer to get ready than men do. Luckily the stigma attached to mens beauty and grooming is fading. Which means hotter and younger- looking studs for us.

Finally, our cries for beautiful men have been heard, but what’s the price of this new- found obsession with beauty? Sure I want streets flooded with handsome gentlemen, but I also want confident, manly men. Who says we can’t have both? The purchasing of grooming and beauty supplies by men should not be looked down upon, but rather graciously guided and fostered. This movement is not an indication of low self- esteem, but rather an acceptance and embracement of mens beauty. It’s about time.

So there you have it. Men and women alike are becoming increasingly conscious about the way they look. We want to portray the best versions of ourselves and looking good is a sure way to do so.