In case you haven’t noticed, we kinda love makeup here at The Gloss. We love writing about it, we love looking at it, we love wearing it, we love trying out different hacks and trends, and we love it when people don’t always want to wear it. So, when shameless trolls out there try to knock us (and, well, anyone) for enjoying makeup however they choose, we naturally get a little bit jazzed. And by “we” I mean “me.” And I don’t mean the fun, spirit fingers kind of jazzed, either.

(Related: Amy Schumer’s ‘Girl, You Don’t Need Makeup’ Parody Music Video Is Hilariously On Point)

It looks like I’ve found a kindred spirit in vlogger NikkieTutorials, who earlier this month put out a video expressing her (awesome) opinion that loving makeup doesn’t make you insecure or vain. If you haven’t seen the video yet, take a look before you read on, because it really is something, and it’s totally worth the almost seven minutes of your time:

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First of all, let me just say the full-on glam and makeup-free sides of her face are equally beautiful, even though I shouldn’t have to say something that can be universally recognized as fact. Second of all, the sentiment here is exactly right. I can’t speak for all women, and I don’t intend to, but I think it’s safe to say that we enjoy putting on makeup because it’s fun and it makes us feel good. We’re not doing it to impress boys or change the way we look because we hate ourselves because, believe it or not, when women do things, we don’t always do them for the benefit of others.

Weeks after that initial video went up, many people are showing their support and their agreement on Instagram by posting their own half-glammed, half-makeup-free selfies along with the hashtag #ThePowerOfMakeup, as well as some great captions. I don’t want to give anything away, but by the time you’re done with this post, you’ll be feeling seriously empowered.

(Related: You Really Don’t Need To Wear Makeup To The Beach This Summer, Waterproof Or Otherwise)

Here are seven of my favorite photos from #ThePowerOfMakeup:

1. Instagram user @ms.mikki_sophie


Part of her caption reads, “Makeup is meant to embrace natural beauty so to shame anyone for wearing it is not cool.” #PREACH.

2. Instagram user @ziweig


“Whether I’m wearing lots of makeup or no makeup, I’m always the same person inside.”

3. Instagram user @ktjean430


“I love make-up [sic] but I also love myself with or without it!”

4. Instagram user @amycox23


“Quit makeup shaming.”

5. Instagram user @mua.p


“I love makeup as much as I love looking natural. I do makeup for ME and not to impress anyone!”

6. Instagram user @glam.zilla


“Make up is beautiful. But underneath all that? That’s where our true beauty lies.”

7. Instagram user @_stevespaghetti


No caption necessary, because really, I think you all get the point.