I don’t mind that some avant garde artist wants to make perfume out of poop.

I mean, no, it’s not my personal preference, but people use bird feces in some facials, so I guess I can deal with it. It’s sort of interesting!

I don’t mind that Jammie Nicholas was inspired by Dominique Laporte’s The History Of Sh*t, “which analyses the theoretical and social implications of feces, and its role as a building material for cosmetics” and decided to make a perfume out of his own fecal matter.

Here is what I mind: I mind that their advertisement is a naked women covered in shit. I don’t just  mind this because it’s outrageously comically misogynistic. I mind it because it’s gross, and unoriginal, and done for shock value in a way that just seems painful. I mind, in short, because it’s shitty.