THEY'RE HERE! We've teamed up @jackieaina for new shades of bestselling Born This Way Foundation! Jackie and @jerrodblandino created THE perfect shade range for ALL skin tones (using Jackie’s expertise on the deeper range) to help everyone look and feel their most naturally beautiful best! All 35 shades of Born This Way Foundation give you a naturally flawless finish so undetectable you won’t have to tell anyone you weren’t born this flawless! Now available on toofaced.com and in our London Store on Carnaby! #tfbornthisway #toofacedlondon #toofaced
It’s another new foundation launch. We’re not complaining because the more shade options, the better chance of everyone finding their perfect match. The latest brand expanding its foundation range is Too Faced. Starting today, the Born This Way Foundation ($39) will be available in 35 shades.
There is a clear trend with beauty brands expanding their foundation offering more and more shades. Prior to the news of Too Faced’s expansion, ColourPop Cosmetics, Smashbox, Benefit Cosmetics, COVERGIRL, Tarte and CoverFX have all come out with new formulas. Too Faced’s isn’t a new launch but an expansion. The foundation still has the same natural, oil-free formula, but the range has been expanded to be more inclusive thanks to Too Faced teaming up with beauty blogger Jackie Aina. There are new shades designed specifically for darker skin plus two new lighter shades.
⏰ SET YOUR ALARMS! ⏰ We've Got You Covered tomorrow! #regram @jerrodblandino : OMG, launching tomorrow!! My new Born This Way Super Coverage Concealer is almost here and you’re going to love it! Conceal, contour, highlight and retouch with this new multi-use sculpting concealer for MAXIMUM coverage ❤️ tomorrow on toofaced.com! #regram @valelorenbeauty #tfbornthisway #toofaced
Too Faced reveals that there are 20 new shades in the Born This way collection which also includes new shade options in the Born This Way Setting Powder ($32).
In addition to the shade expansion, Too Faced has unveiled its new Born This Way Super Coverage Concealer ($29). As we’ve previously reported, the concealer is a full-coverage 4-in-1 product that highlights, contours, conceals and retouches. The debut launch will feature 20 shades.
If you’re looking to update your update your makeup bag, you’ve got plenty of options.