It’s another new foundation launch. We’re not complaining because the more shade options, the better chance of everyone finding their perfect match. The latest brand expanding its foundation range is Too Faced. Starting today, the Born This Way Foundation ($39) will be available in 35 shades.

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There is a clear trend with beauty brands expanding their foundation offering more and more shades. Prior to the news of Too Faced’s expansion, ColourPop CosmeticsSmashbox,  Benefit CosmeticsCOVERGIRLTarte and CoverFX have all come out with new formulas.  Too Faced’s isn’t a new launch but an expansion. The foundation still has the same natural, oil-free formula, but the range has been expanded to be more inclusive thanks to Too Faced teaming up with beauty blogger Jackie Aina. There are new shades designed specifically for darker skin plus two new lighter shades.

Too Faced reveals that there are 20 new shades in the Born This way collection which also includes new shade options in the Born This Way Setting Powder ($32).

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In addition to the shade expansion, Too Faced has unveiled its new Born This Way Super Coverage Concealer ($29). As we’ve previously reported, the concealer is a full-coverage 4-in-1 product that highlights, contours, conceals and retouches. The debut launch will feature 20 shades.

If you’re looking to update your update your makeup bag, you’ve got plenty of options.