💕THE MOST EXTRA BIRTHDAY EVER. #regram @jerrodblandino: Put Your Party Face On! To celebrate 20 years of making the world more fabulously PINK, I took my original collection back from 1998 that started it all and reinvented it with a dazzling 2018 twist!! Celebrate with the Too Faced Cheers to 20 Years Collection! Launches August 2 online at @sephora and on toofaced.com and in stores at @sephora on August 3. #toofaced20 #toofaced
Unless you’ve managed to miss all of the teasers and birthday messages, Too Faced is celebrating its 20th birthday this year. When his Instagram isn’t hinting at other new launches, co-founder Jerrod Blandino has been drip-feeding information about the anniversary collection. Just ahead of the launch, he has unveiled the full Too Faced Cheers to 20 Years collection.
Too Faced and Jerrod have previously revealed that the 20th birthday collection draws on the brand’s eponymous launch from 1998. Rather than carbon copies of the products, they’ve been given a 2018 update. For instance, Jerrod previously revealed that the collection contains the Now and Then Eyeshadow Palette which features the OG shades plus corresponding new ones. It also smells like birthday cake. Additionally, the brand revealed that it’s recreating the 10 original lipsticks from the first collection but with modern, long-wearing formulas.
In the latest video for the birthday line, we see all of the products from the Too faced Cheers to 20 Years collection together. Eagle-eyed viewers will also note that there’s a Better Than Sex Mascara with special shimmering pick packaging in honor of the occasion. And there’s something for skin care lovers, too. The brand is launching the Glow Job Mask in a shimmering pink. There’s obvious Insta appeal, but it’s not all for show. The mask will also boost skin’s radiance.
The Too Faced Cheers to 20 Years collection launches August 2 online at TooFaced.com and Sephora.com.