It’s a year of beauty brand anniversaries. Kat Von D is feting its 10th anniversary and Too Faced is celebrating its 20th anniversary. If you’re wondering how Too Faced is going to celebrate turning the big 2-0, the brand recently teased a special Metallic Sparkle Lipstick in honor of the occasion.
Jerrod Blandino, Too Faced’s co-founder and chief creative officer, is known for his #sneakypeeks on Instagram and he surprised us recently with the special lipstick teaser. In the first post, he wrote “Happy Birthday to you” with the hashtags #toofaced and #TF20. The video showed a hot pink lipstick decked out in a gold and shimmering hot pink package. Eagle-eyed brands were also quick to notice that the Too Faced logo on the tube and on the box was the original one used when the brand was founded back in 1998.
Because that wasn’t enough of a teaser for us, Jerrod also shared a video of the Too Faced Metallic Sparkle Lipstick applied to someone’s pout. From the video we can see that it has a rich, pigmented finish and plenty of sparkle.
True to form, Jerrod didn’t reveal everything. He kept quiet on when the product would launch and how much it would be. Given that it’s already May, aka five months into Too Faced’s anniversary year, we’re crossing our figures the lipstick will be launching soon. Watch this space for more details.