CHEERS TO 20 YEARS 💕🍾 Back in 1998 we launched the ORIGINAL 10 Too Faced eye shadows that brought fun and a whole lotta glamour back into the beauty industry. The Too Faced Then & Now Eye Shadow Palette features those 10 original shades (in a modern formula of course) and 10 COMPLETELY NEW shades that were inspired by the originals. P.S. this smells like a yummy birthday cake 🎂😍 #toofaced20 #sneakypeek
Too Faced fans will know that the brand is celebrating its 20th anniversary this year. In honor of the occasion, the brand has promised a 20th anniversary collection. We’ve had some #sneakypeaks of a few launches. Now, we have a really big teaser of the Too Faced Then & Now Eyeshadow Palette.
Too Faced Co-founder and Creative Chief Officer Jerrod Blandino unveiled the palette in a #sneakypeak. In the post, he revealed that in 1998, Too Faced launched the Original 10 Eyeshadows. The upcoming Then & Now Eyeshadow Palettes feature those 10 original shades, but with a modern formula.
Because this a celebratory palettes, that’s not all the brand is offering. The “Now” part of the palette features 10 completely new shades that are inspired by the originals. That means there are 20 eyeshadows in total, in celebration of the 20th anniversary year — or 22 if you factor in that there are two split pans.
There’s definitely a party feel to the collection thanks to the bold colors and shimmering finishes. This isn’t your average neutral colors. It’s filled with bold shades including royal purple, pink, pale blue and silver.
The Then & Now Palette has been especially designed with the OG Too Faced OG 10 Eyeshadows placed at the top in round pans below the Too Faced original logo. At the bottom are the new ones with the modern Too Faced’s logo. Oh, and all of them smell like birthday cake. The palette is housed in a sparkly pink case with the original Too Faced logo printed in gold across the top of it.
Unfortunately, Jerrod didn’t reveal the price of the palette and when it will be launching, but watch this space for more details.