There’s a new beauty brand to have on your radar: VDL. If you’re a K-beauty fan, you might have heard of it because it’s reportedly the top-selling makeup brand in Korea, and now we can get it in the Unites States. If you’ve been searching for products to achieve gorgeous glass skin, look no further.
VDL officially launched in the United States on August 1 with its VDLUS.com website. The brand is inspired by the innovation from the streets of Seoul, South Korea and high tech makeup innovation. It’s a brand that wants to push the boundaries and aims to create fearless cosmetics. If you’re concerned that VDL might be too edgy for you, don’t be. The products are quite wearable.
VDL launched in the United States with its three primers and a cushion compact. All of the formulas are about bringing out your inner glow for a healthy, illuminated finish. The range includes the Lumilayer Primer Original ($26), Lumilayer Primer Fresh ($26), Satin Veil Primer ($26) and the Lumilayer Metal Cushion Primer ($40).
The original Lumilayer Primer is formulated with the brand’s trademark Lumilayer Prismatic Pearls, hence the name. They smooth the surface of skin and reflect light for a lit-from-within-glow. The formula also enhances the wear of makeup. The Lumilayer Primer Fresh is a hydrating formula that’s infused with gold, white and red pigments for more of soft sunkissed color. The Satin Veil Primer has a satin texture that refines the look of pores. Finally, the Lumilayer Metal Cushion Primer is the compact version of the primers and features a skin-nourishing formula that gives complexions a fresh, strobed finish.
Interested? All of the products are available to shop on the VDL website right now.