If you think the more shades an eyeshadow palette has the better it is, you’re going to be happy with Urban Decay‘s forthcoming launch. The brand is dropping the Born to Run Eyeshadow Palette ($49) which features a whopping 21 new shades.
Urban Decay announced the eyeshadow palette on Instagram. It features a range of rich neutrals and sepia-toned jewel tones in matte and metallic finishes. The neutral colors are reminiscent of some of the easy-to-wear neutral colors in the brand’s Naked palettes while the colors add a fun pop to a look. To be clear, this isn’t a Naked palette with some bonus shades thrown in. The palette features 19 completely new eyeshadows.
Any look 😍 Anytime ✈️ Anywhere 🗺 With 21 shades ranging from mattes like Baja, Punk, and Weekender to shimmers like Big Sky, Wildheart, and Wanderlust, our ALL-NEW Born to Run Eyeshadow Palette is your ultimate travel companion. Coming soon for $49. Which shades are calling your name? Tell us in the comments below! 👇#UrbanDecay #BornToRun #Makeup
The palette also draws on a traveling theme which is evident from the shade names (Weekender, Punk, Baja) and the Instagram-worthy packaging. If you like the wanderlust packaging, the eyeshadow actually features travel photos from Urban Decay’s Product Development team. How’s that for a nice touch?
If you’re loving the theme, Urban Decay is actually releasing a full Born to Run collection. Teen Vogue reports that the collection will also include three new Vice Lipstick shades (berry, rose and mauve nude) and three new 24/7 Glide-On Eye Pencils (two copper and one metallic green). The All Nighter Setting Spray is also part of the collection.
Whether you go bold or neutral, our ALL-NEW Born to Run Eyeshadow Palette shades are made with our mind-blowing formula that gives each shade its velvety texture, rich color and blendability ✔️ Which shades do you think you’ll play with first? Tell us in the comments below! 😍👇 #UrbanDecay #BornToRun #Makeup
Get ready because the Urban Decay Born to Run Eyeshadow Palette will launch June 12 on Urbandecay.com. The rest of the collection will drop on June 18.
The Urban Decay Born to Run Eyeshadow Palette will launch June 12 on Urbandecay.com. The rest of the Born to Run collection will drop on June 18.