In case you missed it, February 19 was National Lash Day. Yes, it’s a real holiday, just like National Lipstick Day. Urban Decay decided to celebrate the lash-centric day by announcing the launch of a new product, Double Team Special Effect Colored Mascaras.
If you love colored mascaras, you’re going to be very excited for the launch because the dual-sided mascaras aren’t like your average set of brightly colored mascaras. Wende Zomnir, Urban Decay’s Founding Partner, revealed on Instagram that on one side of the mascara is a cream shade. On the other side is a coordinating shimmer shade.
The Urban Decay Instagram previewed some of the products on offer and there appear to be five different options: Gonzo (blue), Dime/Goldmine (gold), Vice (deep purple), Deep End (turquoise) and Junkshow (hot pink).
The brand also showcased some beauty looks on Instagram and they show that the colorful mascaras look gorgeous when each shade is worn by themselves, they’re layered or they’re mixed with bright eyeliners and eyeshadows for a bold look.
Urban Decay has yet to confirm the price and the launch date of the mascaras, but we’ll keep you updated.