In what might be the cheesiest metaphor in all the history of advertising, a helicopter flew a group of Victoria’s Secret angels to the opening of a new store in San Juan, Puerto Rico.

Alessandra Ambrosio, Adriana Lima, and Erin Heatherton were the lucky ladies who boarded the customized, branded pink helicopter that took them from the mainland to the new shop. All three wore little black dresses — not very angelic, guffaw guffaw! — and high heels, smiled for the camera a few times, and flew back home, in what no doubt proved to be a very challenging day of work.