There are a lot of lip products on the market from metallic ones to long-wearing formulas that just won’t quit on you. However, there is one lipstick that is making the rounds that isn’t like anything that you have in your makeup bag. That’s because it’s a lipstick meant for your, erm, other set of lips. That’s right, there is now a lipstick for your vagina.

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We’ve seen highlighters inspired by vaginas, but this is different because it’s a product that’s meant for your vag. You might be having weird visions of using a bright red or shocking pink lipstick down there, but this isn’t like that. Teen Vogue reports that the lipstick is by VMAGIC, a brand that is all about the “skin and beauty down there.” And its Feminine Lips Stick ($17.99) is all about keeping your labia moisturized and purified.

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VMAGIC describes the Lip Stick on its website as follows:

“Use VMAGIC® before and after everyday activities to keep your skin balanced, moisturized and purified. Before, to protect sensitive skin and after, to balance pH and restore soothing moisture from chlorinated hot tubs, pools, soapy and hot baths, grooming, waxing, shaving, vigorous Intimate activity (yup, we said it!), sports chafing i.e. cycling, running, surfing, those long days in tight jeans or spandex and long hours of sitting in a plane or office with little or no circulation.”

The product is 100% natural and free from fragrances, dyes, soy, hormones, steroids, synthetic preservatives, petroleum and parabens, just like the rest of the VMAGIC range. Furthermore, the Lips Stick has been lab tested and proven to be “zero irritant.”

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There has been a trend in more personal care products down there including luxury oils for your pubes and pubic hair dye and the Lips Stick is another interesting one for the category.

(Photo: VMagic)