Colored mascara is one of the hottest beauty trends of summer 2018. A few different brands are releasing new collections, including Wet N Wild who are doing something a bit different. Wet N Wild has launched the Lash Renegade Mascara in Avenging Amethyst ($5.99) and it helps support animals.

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If you’re not familiar with the Lash Renegade Mascara, it was previously available in a traditional black formula. The mascara comes in a bold yellow and black packaging with an irregular faceted handle.

The mascara’s brush is special to as it’s a traditional mascara brush with a little ball on the end. The design helps coat every lash and boost volume, curl, length and definition.

The Avenging Amethyst shade is a rich purple mascara that enlivens every eye color. For the most intensity, Wet N Wild suggest using a lash primer to really make peepers pop.

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If you’re looking to add a new colorful mascara to your collection, know that buying the Wet N Wild Avenging Amethyst Mascara will help support a good cause. A portion of the proceeds of every Lash Renegade Mascara in Avenging Amethyst and black sold through August will go directly to the organization to aid in the rehabilitation of injured and orphaned wildlife as part of Wands for Wildlife and Appalachian Wildlife Refuge.

What’s more, with every purchase of a Wet N Wild Mascara from the brand’s website, you will receive a prepaid return envelope to collect old and unwanted mascara brushes. The brushes will be donated to Wands for Wildlife which uses them for rehabilitation efforts. Wet N Wild explains on its website that the old mascara wands have multiple uses including grooming fur or feathers, removing fly eggs and tiny insects, and they are used to inspect animals for injury.