A 24 year old at Lush Cosmetics was recently subjected to 10 hours of force feeding and injections. Because the new CEO of Lush is a gentleman with a penchant for white face powder that you may know as Pinhead.
No, not really. It’s an animal rights thing. The Daily Mail reports that:
Jacqueline volunteered for her starring role in the deliberately shocking performance to underline a campaign aimed at drawing attention to the pain and cruelty inflicted on animals during laboratory tests on cosmetics.
Dressed in nothing but a flesh-coloured body stocking, she was put on display in the shop window of Lush cosmetic store’s branch in Regent Street, London, to re-enact widely used tests.
The ‘cruelty-free’ chain is helping to spearhead a Humane Society International campaign to end cosmetic testing on animals.
So, that’s certainly attention-grabbing, and possibly noble. I don’t know if it would necessarily change your opinion on animal rights testing – because animals are not people – but maybe!
Also, I’m really, really sad that Lush isn’t being taken over by pinhead because it would have given them such an exciting new line of products.