I think the real question here is: who in the history of the world has ever even noticed Kat Von D’s lipstick?

Anyone? Because I’m almost sure 99% of the population was looking at her tattoos. And if they weren’t looking at her tattoos, weren’t they noticing that he lipstick was bright red while this lipstick she designed for Sephora is… a tasteful taupe? Don’t get me wrong, I like the color. I would wear it. But I have no idea how this would appeal to people who wanted to get Kat Von D’s look, because to me it screams more “Greenwich Matron” than “hardcore biker chick.”

Well, I guess her name is written in kind of a funky font. There’s that.