HBO’s vampire smash True Blood collaborated with Tarte on a makeup line available exclusively through Sephora. The colors were developed by the show’s makeup artist Brigette A. Myre (who also won an Emmy perfecting Buffy’s lipgloss) so it’s pretty cool they got someone involved with the actual look of the show (it takes less to be considered a “collaboration” these days). The collection boasts a palette, a cheek stain and–of course–a scarlet tint for lips.

I tend to stay away from heavily branded anything, but the collection has me curious: would you buy the True Blood-inspired collection because you love the show? Or, maybe a more interesting question, would you buy this palette having never watched the show?