Yes, there really are people who get paid to be on Facebook all day. You hear the terms ‘social media consultant’ ‘social media expert’ ‘social media guru’ and, my personal favorite, ‘social media ninja’ thrown around a lot, but what do they mean? Well it depends. There are varying degrees of expertise and skills required for this job. But for someone with a keen interest in a subject, and a knack for communicating online, this sort of job could be the perfect way to use time wasting tools for good. I sat down with Rachel Martino, social media consultant for mark. beauty and fashion, and asked her about how she took her internship as a Facebook and Twitter updater and turned it into an actual job. As an extra challenge, I asked her to try and keep her answers, like Tweets, under 14o characters.
What do you do on a daily basis?
On a daily basis I update Facebook and Twitter and research topic for these tweets. I also work on special social media projects like contest and giveaways.
What have been some of your successes at this job?
Seeing real-time results is so satisfying to me. Seeing thousands of new fans on Facebook or Followers on Twitter from a promotion or contest I helped execute is very rewarding!
What kind of career does a job like this lead to?
A job in social media has endless possibilities in this day and age. Companies are trying harder and harder to break into this market and looking for individuals with talent in digital. I feel like the sky is the limit.
Are there any perks? Parties? Free stuff?
At mark there is often free product. There is also an Avon store where mark and Avon products are 50% off!
Anything you don’t like about your job?
Sometimes I can get frustrated with negative comments and spamming on our Facebook page! But no complaints :)
What do you suggest for someone who wants to do what you do? Do you recommend it?
I recommend really delving into the world of social media. Research Facebook, research Twitter. You need to be on top of your game with what’s going on in social media and what brand are doing what. I think some people have the misconception that social media is just for fun, but our social media strategies are well thought out, planed and executed in a particular way. It’s not enough just to know how to use Facebook and Twitter but to know your audience and how to truly reach them with new media.
What kind of person does it take to do your job?
Someone who is flexible, media-savvy and knows how to compress their ideas into 140 characters or less!
Any stories about the job?
When we had our Tweet Up event in April we had Beauty editors and bloggers but it was also being streamed on our Facebook page to over 3,000 viewers! My boss, Annemarie Frank, and I were on our laptops in the corner typing away doing contests and promotions. Our fingers were flying like crazy! We looked so silly in the corner while everyone else was playing with makeup and sipping cocktails while we were glued to our computers!
What do you want to do next, and how will doing this job get you there?
I’m not sure! I love my job and I will just see where is takes me. This experience is priceless.
Also, how do you recommend someone try to break into your field?
I think to break into this field you must have a lot of creative energy and drive. Social media is new so be full of ideas and really think through a strategic plan, it will help you land the job.
Do you think anyone can ‘do’ social media, or is it a real skill that takes time to develop and real expertise?
I think there are special skills it takes in social media but a lot of people are capable of mastering social media.
Do you ever refer to yourself as a social media ninja?
No, but I’m going to start. I usually think of ‘markgirl’ (the twitter name I run for mark cosmetics) as a superhero like Batgirl or Wonder Woman.
Do you have any role models career-wise? If so, why?
My boss, Annemarie Frank, is my number one role model and mentor. She has led an amazing career and I am so blessed to work for her.