Have you ever wondered exactly why it’s so problematic that marketers try to push gender stereotyped toys on kids? Like pink for girls and superheroes for boys?

Allow Riley, a toddler, to explain. She’s taped here in a toy store railing against the inequity of the toy selection. Why, she wonders aloud, do companies only make princesses and pink toys for girls? Maybe girls want superheroes! (And maybe boys want pink, her gender conscious dad adds as he films his budding feminist activist). Anyway, if you needed a talking points memo on this particular issue, Riley pretty much nails it.

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