According to the Daily Mail, the KK-cup is ismply no longer containing Britain’s plentiful breasts:

“Britain’s amplest bosoms heaved a ­collective sigh of relief last week when ­Bravissimo, a lingerie label for larger sized breasts, announced the arrival of the L-cup to its range.

The company says customers ­squeezing themselves into a KK-cup — a size launched two years ago to meet increasing demand — have been campaigning for larger bras ever since.”

Squeezing yourself into a KK-cup?! That’s some crazy shit. The article goes on to blame the usual culprits — fat, increased hormones in everything, and of course, good old women-delaying-baby-making. Who knows. I suppose we should just be happy that all women will have a bra that fits.