Ashton Kutcher just discovered there are un-famous people on the Internet, and he doesn’t like it one bit.

All those poor celebrities on Twitter! They want to be able to amass millions of followers and share their bons mots with the world, but the flip side of that is that sometimes they might accidentally be forced to interact with an un-famous person. Well, Twitter has heard their cry and invented a new way for celebrities to use Twitter without having to actually see posts by anybody but other famous people.

Twitter announced last week that it had rolled out what Engadget calls a “velvet rope,” a special filtering feature for high-profile Twitter users that allows them to filter out, well, us.

Twitter’s Verified Users—the people with those little blue check marks next to their names—are usually celebrities or other important and well-known people. With Twitter’s new filtering system, when a Verified User checks to see where they are mentioned, they can either choose to see what all the hoi polloi are saying about them, or they can filter out all but the other Verified Users, allowing them to basically exist in a special Twitter that’s an exclusive club full of only famous and important people. The rest of us are allowed to look into the abyss, but in this case the abyss does not look back into us.

According to Fast Company:

Apparently verified users wanted to be able to manage their conversations more easily by tuning out the thousands of fan mentions they get every day. Twitter is being smart about its own future here too. After all, it’s the enormous reach of many celebrity tweets, which can quickly communicate information to millions of users, that helps make the entire social network as popular and powerful as it is.

The verified user filter will allow celebrities to chat with each other, and the rest of us will be able to see it, so it’s not like we’ll be forced to live without seeing Frances Bean Cobain let loose on Kendall Jenner.

Most envy-inducing about this is that the verified users also have an option that allows them to filter out spam. Now that’s one feature we hope they roll out to the entire userbase. Frankly, we don’t really need to hear any more about new Kindles or how to make $4257/day at home on the Internet.

Via Fast Company/Image: WENN