Hello Kitty got a sexy Playboy makeover...

Mirror, $69

Last night, my partner noted that a very decidedly millennial Internet thing is the “blank as blank” re-imagination. The Santa Claus as a horror filmBreaking Bad as a 1995 dramedy. Disney princesses as sloths. Your favorite childhood character who was definitely not supposed to represent an adult as a soft porn star. Wait, that isn’t something you want? Too bad, we now have Hello Kitty as a Playboy Bunny.

French retailer Colette decided that Ms. Kitty was getting a little dull and frumpy with her 40th birthday coming up, so it collaborated with Playboy to give her a sexy makeover, complete with bunny ears and everything. It’s Playboy‘s 60th birthday, so I suppose that goes along with the “younger female and older dude” thing that the magazine’s continuously had going on, eh?

According to Colette founder Sarah Adelman, not everybody thought it was a good idea–at first.

“People thought I was crazy, but now everyone agrees they look amazing together.”

I would argue that not everyone agrees on that; perhaps by “everyone,” though, she means “everyone who works for and with me who are sort of required to comply with whatever I decide.” Designer Guillaume Henry is one of those folks who agrees:

“I believe that opposites attract. They’re both icons, but they have nothing in common. I’m always more intrigued by a couple’s differences than similarities, so I love the whole idea of ‘sexy kawaii.'”

You are correct, sir: a character that was “originally aimed at pre-adolescent females” does not have much in common with a magazine originally and currently aimed at men who want to stare at them titties. Hello Kitty may have adult fans, but she is not portrayed as an adult cat and holy shit why am I even arguing this?

Here are a few of the items from the collab:

Leica C, $1277

Leica C, $1277

Hello Kitty got a sexy Playboy makeover...

X Mini, $55

If you don’t think this was intended to sexualize Hello Kitty, I suggest you hop on over to Style.com where they have some lovely photos of a model wearing a bra, thong and teensy maid costume with bunny ears standing in front of a Hello Kitty triptych. I wouldn’t go so far as to call it disturbing, but it definitely makes me uncomfortable. Apparently, Hello Kitty is considered “ageless” even though a quick glance at the character’s official Twitter insinuates otherwise:

Hello Kitty Twitter account

Granted, somebody already re-imagined Disney princesses as porn stars, so I suppose it was only a matter of time before they turned the world’s favorite cat into something sexual, but it still gives me the creeps regardless.