Wódka Vodka recently came under fire for a billboard they put up (in New York City, of all places) promising “Christmas quality, Hanukkah pricing” in their vodka. Get it, because Jews are cheap? What an original joke they have made!

As a Jew, I’m mildly offended, but also amused that this is Wódka’s sincere marketing campaign. Were they trying to pull off some Vice-style, ironic, meta-humor about racist jokes? (No.) And what’s with the dogs? Do they think Afghan wolfhounds are especially Jewy-looking? (Yes.) Personally, I would have gone with these guys:

When confronted with a long, angry press release from the ADL, Wódka responded that they didn’t mean Jews are cheap, they just meant Hanukkah is a crappier holiday than Christmas. Which is true!

Said a rep:

Simply put Hanukkah represents a better value because you get 8 nights for the price of 1 – much like Wodka, more for less. Additionally, Christmas is celebrated with a pomp and circumstance that outshines Hanukkah at every level – this is undeniable. As a Jew who grew up not celebrating Christmas in any capacity, I believed hanukkah was equal but like many Jews, envied the fancy packaging Christmas came in. Our campaign celebrates the simplicity of Hanukkah and Wodka and promotes the fact that, like Wodka, “fancy packaging” doesn’t equate to better quality.

In any case, I will not be drinking any vodka with an odd pronunciation this holiday season. I will be drinking Jameson and Xanax, as the God of my people intended.

(Via NY Mag)