So, Kanye West announced on Twitter last night that he’s starting a new company called DONDA, following the wild success* of his fashion line. Over the course of dozens and dozens of tweets, he waxed poetic about what the company would be: “a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas…” — and why he was creating it: “We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.”

During that whirlwind, Gawker blogger Seth Abramovitch caught wind of Kanye’s prolific tweeting and decided to post about it. In the post, he jokingly speculated about the meaning of Kanye’s company’s name: “DONDA will be your everything,” he wrote. “Just you wait and see. And what is DONDA? It’s an acronym for Dis Original Nigga Dresses Aight.”**

Except that it’s not an acronym for anything. It’s named after Kanye’s late mother…Donda. And also, Abramovitch shouldn’t be dropping the n-word.

Abramovitch got blasted in the comments section and the internet over, and went on to apologize…although unfortunately, it’s one of those “sorry you got offended” apologies. No, literally:

DONDA is actually the name of Kanye’s deceased mother, not the acronym above, which was meant to be the kind of thing Kanye would make up in a late-night creative writing fit, but has offended many people. So sorry, to everyone who was offended, and for the confusion. Sorries all around!


**Abramovitch has since struck through the offending line and edited the n-word to read “N***a,” but it was originally spelled out in all its glory.