Anheuser-Busch, the formerly All American beer company that’s now owned by Belgians, apparently got confused about when April Fools’ Day occurs. They have to be joking.
Beer companies are pretty notoriously horrible when it comes to sexism in their advertising. Please consider that this year, Anheuser-Busch released a product called Natty Daddy with the tagline, “Who’s Your Daddy?”
Besides telling you that the advertising team is still stuck in the late 90s, doesn’t that also give you the impression that this company isn’t exactly concerned with sexism in marketing?
Well don’t judge them by their actions, judge them by what their PR company says! Anheuser-Busch just warned one of its sponsorship partners, the UFC, that it needed to tone down the misogyny. In a statement to AdAge, Anheuser-Busch said it “embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”
You hear that, Octagon fighters? Bud Light doesn’t support your insensitivity. (The person who wrote this memo did so with their fingers crossed, which is an impressive feat in and of itself.)