When I was a little kid, I loved having little pretend versions of my mom’s beauty products. I rubbed plastic lipstick on my mouth and fake blush on my cheeks. Some people might have freaked out at the idea of a little girl playing at being a grownup by trying to imitate adult standards of beauty, but I think I came out relatively un-warped. (Although the number of products under my bathroom sink might say otherwise.)

That said, I’m struggling to find this SpongeBob SquarePants “Bikini Bottom Groom and Go” kit anywhere in the ballpark of pretend makeup. All I’m seeing is “Baby’s First Pube-Shaving Kit.” Yes, I’ve seen SpongeBob before, and I know that the show is set in a place called Bikini Bottom, but labeling the package this way was a serious fail on the part of the manufacturer.