Did you guys know violence is edgy? It is. Moreover, Complex knows it too, so they got fresh-faced fetus Justin Bieber to star in this surprisingly (impressively?) gruesome editorial about boxing or masculinity or something. Whatever. They didn’t really think it through that far. Their “vision” for the shoot likely never matured past “cover a famous eighteen-year-old in blood” and then they just rode it out. Looks like Bieber, for his part, is trying to terminate that wholesome image with extreme prejudice. This is his Gear shoot.
Here’s a few shots, which are NSFW if your work is against teenagers getting the shit faux-kicked out of them.