During my ritual viewing of “The Today Show” this morning, I decided to leave the show on a little later than usual in order to watch Snooki stumping for her new novel, “A Shore Thing.”

If you, like me, have heard any excerpts from the book, you know that it has a lot to do with hooking up with gorillas, and tanning, and other things about life on the Jersey Shore. For instance:

“I love food. I love drinking, boys, dancing until my feet swell. I love my family, my friends, my job, my boss. And I love my body, especially the badonk.”

Whatever. It is what it is. No one’s expecting Dostoevsky, and no one’s going to get it.

But that doesn’t mean that what happened this morning between Kathie Lee Gifford and Snooks was acceptable.

Gifford — who, BTW, is a total mean girl to Hoda Kotb on their show, and Gifford’s insecurity regularly makes an appearance in the form of passive aggressively trying to take her co-host down a peg — asked Snooki during their interview about what her parents think about her hooking up with so many guys on the show, and about whether she considers herself a role model.

Snooki handled it all well. She was poised and wore her signature self-deprecating smile mixed with genuine self-confidence that endears her to us all so very much.

But at the end of the interview, just in time for it to be too late for Snooki to issue a reply, Gifford asked if she could give her some “motherly advice,” which Shnickers accepted.

“Value yourself more,” said Gifford. “Don’t give yourself away to just any jerk, OK?”

Snooki looks back at Gifford, calls her old with her eyes (which is something I’ve never seen anyone do before), and says “gotcha.”

But despite Snooki’s classiness — unmatched by Gifford, I might add — that was a low blow, and rather than being motherly advice, it was more like massively, broadly applied judgment — and misplaced judgment, at that. After all, not minutes earlier, Snooki had declared herself “too pretty for jail.” And as anyone who watches the show knows, she’s not exactly getting hit over the head with a club and dragged home against her will to bone. In fact, Snooki is just one example of the fact that it’s OK for young women to be horny, and to act on their horniness if they want, just like young men.

Too bad Kathie Lee felt the need to reinforce the double standard.

[Watch the whole interview here]