Lana Del Rey is always in some state of dying or another. She was born to die, yo. Today she’s dying of meth or teenage prostitution. One of those.

…But Dey Rey’s obsession with mortality may evince something more than facile self-mythologizing: awareness of expiration dates at her record company. After two singles with more polished clips bombed (“Born to Die” and “Blue Jeans”), perhaps some undercurrent of urgency at Del Rey HQ has dictated the aesthetic of “Carmen,” an impressively obvious attempt to recreate the low-fi spell of “Video Games.”