Were you one of the women who was appalled when o.b. tampons went off the market? Well, if you’re itching to stick your fingers in your own vagina once more, rejoice! For they are back.

And not only that, they’re back with an apology song. Sung by an averagely-good-looking white dude, the song apologizes to ladies on behalf of the o.b. ‘pon for going away and letting them down. Johnson & Johnson really knows their market.