As part of their ongoing quest to make animal rights into an embarrassing sex thing, PeTA has launched a campaign called “Vegans Go All The Way!” It is, of course, aimed at convincing people they should go full on vegan instead of just vegetarian, hence “going all the way.” This actually seems pretty tame as double entendres go, until you realize the “PeTA pin-up” in the ad is 16 years old.

PeTA seems acutely aware of this fact, as they put it right there in the first sentence of the campaign’s press release:

“PETA normally waits until people turn 18 before asking them to star in a “provocative” campaign, but not this time.”

Woohoo! Ain’t nothing like the titillating promise of underage sex to make people care about non-human beings. It continues:

Sixteen-year-old singer-songwriter Samia Najimy Finnerty stars in our new “Vegans Go All the Way” ad. PETA’s youngest pinup is the daughter of actor and longtime PETA supporter Kathy Najimy and Dan Finnerty of The Dan Band. The playful posters aimed at teens will be released in conjunction with Samia’s solo concerts at The Mint in Los Angeles (on July 16) and in New York at Joe’s Pub, where she will unveil the ad before her performance tonight.

During her photo shoot, Samia explained, “I went vegan two years ago … because I saw a bunch of videos of how animals were being treated and how they were getting milk from cows and eggs from chickens, and I feel it’s almost worse than them killing the animals because their life is so torturous before they die.”

As a vegan, this makes me especially annoyed, as I agree with most of the points they are making. But to try to spread the message of animal rights by making people think about having sex with teenagers just seems counterproductive in every way, to the point where I have to wonder if PeTA is secretly funded by the meat lobby.

In conclusion: Samia Najimy Finnerty is a lovely girl who I am sure lots of people would love to creep on, but I want her to at least turn 18 before her budding sexuality (ew) is used to market animal rights to people. Or here’s an idea: let’s use something else to market animal rights for once. Like pictures of tasty vegan food, or appeals to people’s empathy. Or would that make too much sense?

(Via Buzzfeed)

Photo: PeTA