Ford Motors and its ad agency have issued an apology to the world after some rather tasteless ads made their way onto the internet. Or rather, one tasteless ad and one perfectly decent one. (Can you guess which one the Kardashian-themed one was?)
Tagged “leave your worries behind,” the first ad features a smiling Silvio Berlusconi with three women (ostensibly sex workers) bound and gagged in the back of his Ford Figo. As you can see, he is using his Ford’s roomy trunk space to leave his worries (women with whom he’s had bunga-bunga parties) behind (in the ground). Get it?? Because violence against sex workers by johns is hilarious, and not at all a real and scary thing that effects thousands of human beings each year.
The second one (top) features a person who is clearly supposed to be Paris Hilton but who could also pass for a wonky Princess Diana with Kim, Kourtney and Khloe Kardashian bound and gagged in the back of her Ford Figo. Ford: The Official Car Of Murderers! (I am surprised they didn’t get Dexter Morgan in on it, too.) This is funnier, of course, because as far as I know, a starlet has never actually murdered multiple other starlets in order to get ahead, and also because Kardashians will never be people.
According to Business Insider, the ads were made by a young creative team at JWT India, an ad agency used by Ford Figo, and were posted directly to Ads Of The World without approval from higher-ups. They were never run anywhere in any paid capacity. Nonetheless, JWT’s parent company, WWP group, has issued an apology:
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.”
Ford Motors has issued an apology as well:
“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”
This type of thing makes me wish Don Draper were a real, currently living person so that he could go “what were you thinking?” while giving his junior associate a withering glare. Then again, considering his messed up relationship to women, that glare might be better delivered by Peggy Olsen.
(Via Business Insider)