girl taking a selfie

There seems to be an unending supply of new gimmicks featuring selfies, and us narcissists can’t seem to get enough. The latest selfie-related ploy actually sounds great in theory–hotels are baiting guests into taking selfies on their trips in exchange for vacation perks. Where do I sign up?

The Daily Mail points to one example, La Concha Resort in Puerto Rico, which is offering something called the “Take A Selfie Adventure Package.” The package includes the price of your room and discounts on various sights with the opportunity to win extra nights for free based on your selfies (tagged, of course, with the resort location). Of course, its hardly a guarantee, and La Concha Resort will be picking from one submitted selfie for each month of its promotion. But, if you happen to be staying there, you may as well take some selfies and see what happens.

Taking a selfie is just about the easiest thing to do in the world and yet it’s become quite the controversial subject–from misguided tirades about their oppressiveness to scrutiny over every single almost nude one in history to piercing statements about misogyny, selfies are loaded, whether we intend them to be or not. It’s not surprising that companies are figuring out that there’s a way to commodify selfies, or at least exploit them for financial gain.

I am fully on board to take a selfie and get the chance to extend any future vacation time, and so I think these types of promotions sound like fun. I take enough bullshit selfies anyways to check my makeup, make sure I don’t have food in my teeth, or because I thought my hair looked good, so its about damn time somebody got me a hotel room for my trouble.

Photo: Yulia Mayorova/Shutterstock