Oh no, it’s a PBR salami! Of course it is. In case you’re lucky enough not to be surrounded by ironic beverages in your local watering hole, all you need to know is that PBR beer, which was once synonymous with blue-collar workers in towns that aren’t New York, Los Angeles, Portland, or Austin, has been bogarted by hipsters who think it’s hilarious to repurpose things that real people with real jobs do and call it irony. So now there’s a PBR salami, although my guess is that unless this is sold at Whole Foods (because food is something that should not be done ironically), this won’t catch on with the moustachiod set.