Maybe I’m tardy to the party here, but apparently there are people out there who are selling themselves as “maternity concierges,” there to help women get through the many modern concerns of being pregnant.

I first heard about the concept from the TV show “Pregnant in Heels,” which stars one such concierge named Rosie Pope. According to her bio on Bravo:

“London-born entrepreneur Rosie Pope is the creator and designer of the renowned fashion line, Rosie Pope Maternity. She is also the creator and teacher of MomPrep, which helps expecting and new moms figure out solutions to the challenges of motherhood. From how to find the best nanny, to selecting the right fitness class and everything in between, Pope’s maternity concierge service has helped countless women when they needed it the most.”

So….she’s a totally unqualified woman, who is a smart salesperson, and has read more books on pregnancy than her clients. In other words, she’s highly compensated to do people’s homework for them.

So other than being rich and looking for ways to relieve yourself of your money, why would you hire someone like this? Do you really need one more person in your corner in order to push out a kid? And do you really need someone to help you select a fitness class? Really? Because if so, I will do it, and you can pay me $500 an hour for the honor.

More than that, most women already have a medical professional helping them navigate the treacherous terrain of giving birth. Some have a doula and a midwife as well. Some also have a partner. Most have friends and families, plus access to bookstores or libraries, which contain entire stacks devoted to every question you could ever think of to ask about pregnancy.

And most of all, every pregnant woman has herself.

And I think that’s what bothers me about this maternity concierge concept. The more hired help you throw into the mix of pregnancy, the more implication there is that women can’t handle it on their own. For instance, on one episode of “Pregnant in Heels,” Pope helps a couple pick out a name for their kid — by bringing in a panel of experts, including a poet, branding expert, magazine writer and a linguist.

In other words, if the name didn’t work out, it was everyone’s fault but the parents.

Anyway, I get that these shows are there for entertainment, and I certainly don’t mean to add fuel to the sanctimommy fire, which in no way needs my help to continue to burn. But this isn’t so much about mommies as it is about people of any gender refusing to rely on themselves for the running of their own lives…and the media (curse you, the media!) that continues to encourage such behavior.

It’s also about the fact that maternity concierges are, as far as I can tell, a total scam.