Alana Hadid x Lou & Grey Celebrate Collaboration With Friends And Family In Los Angeles

It’s isn’t a surprise that the Hadid family is full of really, really good looking people who are really, really good at fashion things. With Gigi taking the modeling (and fashion) world by storm, Bella being an all-around badass, and Anwar blossoming with his own modeling career, the next step is obviously a fashion collaboration for another Hadid, older sister Alana Hadid.

The personal shopper and stylist teamed up with LOFT’s Lou & Grey line to create a small accessories collection that will debut sometime next month. Though Alana, was born and raised in LA like most of her family members, she’s ready to make her name in the fashion world via New York City. “There’s something more structured about New York,” Alana said to PopSugar. “It’s exciting to see what they’re doing personally with their own style because they’re evolving so much.”

(Related: Anwar Hadid Shows Off the Famous Hadid Genetics in His First Vogue Shoot)

In December, Alana debuted a sneak peak of the collection, donning a bright, patterned scarf with her gorgeous silk gown at the dinner to celebrate the collaboration’s launch in LA. The blue and peach zig-zag and polka dot print scarf is already on sale for $32 on Lou & Grey’s site and if you’re in the market for that on-trend neck scarf, this is perfect for you.


While sisters Gigi and Bella will soon be making her mark on NYC during the upcoming Fashion Week, and no doubt that Anwar has a plan to keep up his modeling career, Alana Alana, who also modeled for a few shots for the collection, is no stranger to the work it takes to make a name for yourself. “You can be really successful if you’re doing something you love,” she said. “That is something that has been nurtured in our family.”

We’re hoping that Alana’s personal style, which mixes feminine styling with androgynous pieces, is part of the influence behind the collection. LOFT needs a little bit of help with their cool factor sometimes.

(Photos: Getty Images, Lou & Grey)