Some things give one a feeling of continuity in an ever changing world. The sun always rises in the east, Summer comes after Spring, and American Apparel will always run overtly sexualized images of young models that get their ads banned. So, things are the same today as they are nearly every day, and we can take comfort in that.
Advertising Standards Authority (ASA) banned a recent American Apparel ad because, according to The Daily Mail:
The model ‘looked under the age of 16’.
It added: ‘We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.’
It ruled: ‘The ads must not appear again. We told American Apparel they should not use images which were likely to sexualise models who appeared under 16 years of age, and they should not use images which were likely to cause offence.’
I would love to see the ad, but it has been taken off the American Apparel page. I could only find an image with a black bar through it. So I drew the nipples back on for you, with Microsoft Paint. Because that’s what was happening under that shirt. Nipples. The nipples look kind of weird the way I drew them, but Microsoft Paint doesn’t allow for a lot in terms of shading.
I did the best I could.
It’s possible that come December 21st, if the Mayans are right, everything could change and American Apparel could start running really sensible ads, but I don’t think that’s confirmed by science.