Much was made of American Apparel finally entering the denim market, a move that would supposedly help the beleaguered company stave off bankruptcy. Now the campaign has dropped and American Apparel did exactly what we’ve come to expect: not really highlight the product, but offer some some seedy, light-saturated images of a hot topless girl. Does this mean they fit well?

You may, of course, see the full ad in all its softcore glory, but it is obviously NSFW.

(Copyranter via Styleite)